在日常学习、工作或生活中,大家总少不了接触作文或者范文吧,通过文章可以把我们那些零零散散的思想,聚集在一块。范文怎么写才能发挥它最大的作用呢?以下是小编为大家收集的优秀范文,欢迎大家分享阅读。
广告商如何说服消费者采取行动篇一
引言:对于正为托福考试熬夜备战的小伙伴们来说,攻下口语大关刻不容缓。接下来小编根据话题内容给大家分享一些托福英语口语范文。
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task6
话题:in a mass media class, professor talks about certain techniques in advertising to persuade consumers.
论点1:direct route.
例子1:if a car is really energy efficient that it runs on electricity or small amount of gasoline, in advertisement, they will use facts and statistics to compare themselves with other cars, the consumers can have a pretty good sense on the functions. this is direct approach or direct route.
论点2:indirect route
例子2:if a car is ordinary in functions, has no other obvious advantages, in advertisement it will be showing a group of people smiling and laughing, driving themselves to the beach, this is a technique that relates the car with happiness. using associations and connections other than facts and hard evidence, is indirect route.
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